#FINISHCANCER

A years-long campaign that has spanned four states and countless communities, #FINISHCANCER tells the stories of patients and supporters, physicians and activists, all of whom are working together to help finish cancer. The campaign has been embraced by individuals across the country and has connections to major cancer fundraising events, such as Providence’s Hood to Coast and Portland to Coast relays, as well as maintaining a national presence in Race for the Cure events.

The campaign elements have covered many different media tactics from collateral, print, video (both social, broadcast and long-form) OOH, and many others. All telling the story of the campaign and its many supporters and brand advocates.