Swedish Health for Good
Swedish, a more than century-old mainstay of Seattle’s healthcare community, wanted to reinvigorate its brand with a new public-facing position - and a campaign to activate and engage its caregivers and the community.
We developed a campaign that transformed Swedish from being a care partner to a health partner and showed how the health and well-being of each individual is integral to the well-being of the communities they served in the Puget Sound.
The campaign touched on all aspects of the brand, refreshing the original brand, tone and messaging, advertising as well as community engagement activities and outreach within the community, all with the same goal – for the brand and the members of the community they served, to use health for good.
Brand activation events
Brand activation events
Brand activation events
